Skip to content
  • Buy now, pay later when you select Shop Pay at checkout.

Pantone Color of the Year 2023

Pantone Color of the Year 2023 - Alley & Rae Apparel

 

What is Viva Magenta?

Pantone’s Color of the Year, Viva Magenta 18-1750. This shade descends from the red family and symbolizes strength. This brave, fearless color is powerful and empowering. It definitely makes a bold statement if you ask us.

We're bringing a heathered version of this color to our collection. You can find our Free Spirit tee shirt in this new heather magenta color here. 
 

Your cart is empty

Continue shopping